The Invasion has more that just begun. Singer/songwriter Aaron Brown put the band together in 2003, and the band has been blowing up the Boise, Idaho scene ever since. Today they enjoy a rock-solid web presence and a hot new album produced by Grammy™ Award winner Art Hodge (Santana's Supernatural). The band is well-positioned to maximize its musical future. We spoke Brown about his burgeoning music career.
Things started fast for The Invasion. Shortly after forming, they scored big with an opening slot when the Pixies reunion tour stopped in Idaho. Then they started burning up the GarageBand.com charts with their award-winning single "Constancy". All the attention added up to more opportunities.
"We were approached by the editor for a Stephen Baldwin skate film about using 'Constancy' in the soundtrack," Brown told us, adding that his songs have also been used in Idaho independent films and movies produced by his father in Italy. He also hinted at a continued movie/music tie-ins: "We have some reason to believe that tracks off the new album will end up in major films."
The new album, entitled How I Learned to Stop Worrying and Love the Madness, is a tour-de-force of catchy, dynamic modern rock with a raw, alternative edge. Now available for purchase on iTunes, Amazon.com and CDBaby, the band has paid close attention to its digital release strategy, making sure they are represented across multiple distribution channels and social networks.
"Our online presence has slowly grown over the last few years, with a sudden burst leading up to our album release last month. We definitely saw an increase in attendance due to our MySpace promotion and email blasts surrounding the release party. We also considered our first foray into the GarageBand.com charts to be important," he said.
"It always looks good on your resume when you can say that you topped the charts against tough odds and that you ended up with 5 stars after 100 people reviewed your music," Brown said. "Getting 100 people to agree that you've got the stuff is a difficult task, so we've always mentioned our success on GarageBand in our bio."
What stands out about The Invasion is the same thing that stands out for any successful band: the music! Their pure creativity shines through not only in their songwriting and performance, but also in their overall attitude and approach.
When asked what advice he had for other musicians, Brown said, "If you know that you were born to make music... that it's part of who you are... just keep doing it, and don't worry about whether other people like it or whether you make money at it. If money and fame are the reasons you're making music, please, stop. We've all heard enough of that. The world needs sincere, humble people writing and playing the music that fills our airwaves and our heads, regardless of genre."
